Here is the new CSW 1050 EVO professional sweeper by Comet

Let’s find out all the details and pluses of Comet’s new CSW 1050 EVO professional ride-on sweeper

HERE IS THE NEW CSW 1050 EVO PROFESSIONAL SWEEPER BY COMET

The new CSW 1050 EVO is coming to the market: the professional <a href="https://comet-cleaning.com/en/floorcare/sweepers" rel="noopener" target="_blank">sweeper</a> by Comet ideal for cleaning sheds, warehouses and industrial buildings

Very easy to handle and effective, it does not neglect operator’s comfort.
Before discovering all its features, however, let’s recall how a sweeper works and what benefits can be obtained from using this outstanding professional cleaning tool.
<h3 style="text-align: center;">DISCOVER MORE: <a href="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/hd_DEPLIANT%20CSW%201050%20EVO.pdf" rel="noopener" target="_blank">DOWNLOAD THE SHEET</a></h3>
<h2>&nbsp;</h2>
<h2>THE PROFESSIONAL SWEEPER</h2>
A floor sweeper is one of the absolute best tools for professional floor cleaning, ideal for the quick and effortless removal of dust and debris from any type of flooring, whether indoors or outdoors.
Easy to use, the sweeper is the perfect machine to clean up, in no time, even the largest surfaces. Effective for removing dust, soil and coarse debris&nbsp;from floors made from various materials: concrete, asphalt, resilient or plastic materials.
Therefore, it finds wide use in any area: from school buildings, health care facilities, shopping malls, <a href="https://blog.comet-spa.com/cleaning-it/pulizia-magazzini-aspiratori-spazzatrici-lavasciugapavimenti-alleati-preziosi">warehouses</a>, industries, public buildings, to larger areas such as ports, airports and roads.
Unlike traditional methods, the professional sweeper can achieve&nbsp;perfect cleaning in just one go&nbsp;and in a while, avoiding multiple passes over the same spot. Broom and dustpan, on the other hand, take several minutes to operate on even a few square meters, forcing one to repeat the tedious routine dozens of times: sweeping, picking up dirt, emptying into the bucket.
In addition, while the manual cleaning lifts and disperses large amounts of dust, the sweeper ensures thorough cleaning without any residue.
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<img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/CSW%201050%20EVO%20fianco.png" width="400" height="366" loading="lazy" alt="CSW 1050 EVO fianco" style="width: 400px; margin-top: 0px; margin-bottom: 0px; height: auto; max-width: 100%;"> &nbsp;<img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/CSW%201050%20EVO%20fronte.png" width="300" height="357" loading="lazy" alt="CSW 1050 EVO fronte" style="height: auto; max-width: 100%; width: 300px;">
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<h2>HOW A FLOOR SWEEPER WORKS</h2>
What makes the sweeper very effective is its ability to remove both the finest dust and the coarsest debris from any surface in a short amount of time and without requiring any effort from the operator handling it.
A plus made possible by the combined action of brushes and vacuum cleaners. Let’s see, then, how this tool is structured.
A professional sweeper is mainly composed of 5 groups of components that operate in combination with each other:
<ul>
<li>Sweeping system</li>
<li>Vacuum system</li>
<li>Filtering system</li>
<li>Waste container</li>
<li>Emptying system</li>
</ul>
The basis of operation, therefore, is a mechanical-suction cleaning system given by the combined action of the sweeping system and the vacuum system.
The sweeping system, in fact, consists of two side brushes (made of natural or synthetic fiber, or mixed with steel) that rotate over the floor and convey dirt to a roller brush located in the central part of the sweeper.
Still at the center is the vacuum system: a suction fan which, thanks to a turbine, causes a vacuum in the waste container and “sucks” the dust and debris conveyed by the brushes.
The filtering system, then, through filters of various materials (cartridge, bag or panel filters) separates the dirt from the air: the former goes into the waste receptacle, while the latter is discharged into the cleaned environment.
Finally, the manually, mechanically or hydraulically-operated emptying system releases the collected dirt for disposal.
<h3>ALSO READ: <a href="/cleaning-en/how-a-floor-sweeper-works" style="color: #fd602c;" rel="noopener" target="_blank">HOW A FLOOR SWEEPER WORKS</a></h3>
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<h2>&nbsp;</h2>
<h2>MAN-BEHIND OR RIDE-ON SWEEPER</h2>
The kind of motor is one of the criteria for distinguishing the different types of sweepers. Internal combustion engines (gasoline or diesel) allow more power but, because of their exhaust, limit the sweeper’s use to outdoors environments. Battery-powered electric motor sweepers, on the other hand, are ideal for indoor use: quieter and emission-free, they are perfect for indoor cleaning.
The main distinction, however, is dictated by the way sweepers are operated:
<ul>
<li>The man-behind sweeper is driven by an operator, by means of a handle at the back of the machine, walking in its wake: ideal for tight spaces and medium-sized floors, it is compact and maneuverable.</li>
<li>The&nbsp;<a href="/cleaning-en/ride-on-sweepers-effortlessly-clean-floors" rel="noopener" target="_blank" style="color: #fd602c;">ride-on sweeper</a> on the other hand, is provided with a seat for the operator, steering wheel, pedals and knobs for maneuvering, and moves on drive wheels: more suitable for cleaning large spaces.</li>
</ul>
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<h2>COMET’S NEW CSW 1050 EVO SWEEPER</h2>
The new CSW 1050 EVO sweeper made by Comet falls into the category of ride-on sweepers.
Among the main details, in fact, those devoted to the operator’s comfort who is accommodated and transported by this new model stand out. Such as, for example, a new ergonomically shaped seat and a new control panel with equally advanced ergonomics.
<img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/PANNELLO%20COMANDI.png" width="300" height="313" loading="lazy" alt="CSW 10050 PANNELLO COMANDI" style="width: 300px; margin: 0px 10px 0px 0px; height: auto; max-width: 100%; float: left;">
Special attention has also been paid to the frame: made of durable steel and equipped with a main brush pressure adjustment and quick release mechanism. Complementing the series of pluses is the side brush lift control system located on both sides.
A very maneuverable and effective sweeper, designed to achieve optimal results on all types of surfaces.
Powered by a 1560 W electric motor, it is very suitable on medium and large areas of warehouses and small sheds, both in the logistics and industrial sectors.
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<img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/Spazzola%20laterale%20PPL-10x8%20copia.png" width="300" height="240" loading="lazy" alt="Spazzola laterale PPL-10x8 copia" style="width: 300px; margin: 0px 0px 0px 10px; height: auto; max-width: 100%; float: right;">
<h2>MAIN FEATURES</h2>
<ul>
<li>Front wheel electric brake</li>
<li>Electric brush control</li>
<li>Battery charge status</li>
<li>Hour counter</li>
<li>Large filtering area with electric filter shaker</li>
<li>Cartridge filters</li>
<li>Rear indirect collection tank</li>
<li>Main brush quick release</li>
<li>Long-lasting elastic strap</li>
<li>Durable steel frame</li>
<li>Motor-driven side brushes</li>
<li>2 PP side brush</li>
<li>Front light (optional)</li>
</ul>
<img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/Spazzola%20centrale%20scontorno.png" width="472" height="177" loading="lazy" alt="CSW 1050 Spazzola centrale" style="width: 472px; display: block; margin: 0px auto; height: auto; max-width: 100%;">
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<h3 style="text-align: center;">DISCOVER MORE: <a href="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/hd_DEPLIANT%20CSW%201050%20EVO.pdf" rel="noopener" target="_blank">DOWNLOAD THE SHEET</a></h3>
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The new CSW 1050 EVO is coming to the market: the professional <a href="https://comet-cleaning.com/en/floorcare/sweepers" rel="noopener" target="_blank">sweeper</a> by Comet ideal for cleaning sheds, warehouses and industrial buildings

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The new coloring of Comet pressure washers: interview with Ignazio Trovato, Marketing Specialist

Behind the scenes of the new coloring: Ignazio Trovato - marketing specialist - talks about the new look of Comet’s professional pressure washers

THE NEW COLORING OF COMET PRESSURE WASHERS: INTERVIEW WITH IGNAZIO TROVATO, MARKETING SPECIALIST

Comet’s professional pressure washers are getting dressed in new colors: a Dark Grey livery and orange details will characterize the new look. First step toward rebranding the entire Cleaning range dedicated to the professionals in the sector.

The two different shades of light grey that distinguished the upper and lower casings of the machines give way to a “total dark grey” for the entire plastic cover that further highlights the orange details of the switches and the new addition, still orange, of the hubcaps. A current and appealing stylistic feature for a decidedly PRO connotation.
We talk about this with Ignazio Trovato, Marketing Specialist at Comet, who tells us how this operation is part of the company’s marketing and communication strategy
<h2><a href="https://www.comet-spa.com/it/cleaning/idropulitrici/#endothermicengine" rel="noopener"><img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/Intervista%20Ignazio%20Copertina.jpg" width="842" height="433" loading="lazy" alt="Ignazio Trovato_marketing specialist_comet" style="width: 842px; height: auto; max-width: 100%;"></a></h2>
 
<h2>Introductions first: can you briefly tell us about your role within Comet S.p.A.?</h2>
My name is Ignazio Trovato, Marketing Specialist at Comet and I have been working in this company for about 8 years. I mainly deal with Comet S.p.A. products, but I also collaborate on projects for Lavorwash, PTC and other Comet group companies.
I do a little bit of everything related to marketing: mainly communication strategies, catalogue development and design, social strategies and advertising.
<h2 style="font-size: 22px;"><img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/Comet%20nuova%20colorazione.jpg" width="2048" height="800" loading="lazy" alt="Comet nuova colorazione" style="height: auto; max-width: 100%; width: 2048px;"></h2>
<h2 style="font-size: 22px;">How has the professional cleaning industry changed in recent years from a marketing perspective?</h2>
There has been, of course, increased competition, mainly in the hobbyist range where, especially with the rise of Chinese competitors working hard on price, it is increasingly difficult to keep up.
In the professional sector, price competition affects less, since cost is not the main criterion for choice: the end user favors product quality, even accepting a slightly higher price in exchange for high performance and reliability. 
Quality is always recognized and valued by the market: offering it, even within a strong competition framework from emerging countries, allows us to maintain a solid and competitive position. One example is Comet, whose professional pressure washers rank among the most highly appreciated in the industry.
&nbsp;
<h2>Which are the main challenges and responsibilities of your work in the marketing department?</h2>
A real challenge is, precisely, to be able to communicate the difference with competitors: product quality, its long life and reliability, the value of Made in Italy as well as the professionalism of after-sales service. 
Then there is a product-related issue. I joined Comet soon after my university degree in marketing and found myself having to apply theoretical knowledge to a real-world environment, that of the communication of a metalworking business.
In Comet, I am in charge of both communication and promotion of cleaning machinery - that is, finished products – as well as diaphragm pumps, that is, components intended to be built into other machinery.
The product thorough knowledge is crucial to promote it effectively: in the case of components, the challenge is even greater because products are less straightforward&nbsp;and more difficult to tell. This requires adopting different communication strategies: more technical contents, while keeping on a modern style and mainly relying on traditional channels.
Promotion of the finished product, on the other hand, takes advantage of more current digital marketing tools - social media, web and online advertising - while also paying more attention to the aesthetic look.
Over time, I have refined both types of communication, adapting them to the specific needs of each product.
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<h2 style="font-size: 22px;">Let’s go back to rebranding: starting with a light grey for hobby machines and a darker grey for professional machines, Comet recently changed the livery of its products. What motivated this choice?</h2>
As early as two years ago I had personally made this same proposal: the idea was received with interest, but at the time the sales management considered it premature in relation to the company’s strategies. Despite this, I continued to support and reintroduce it over time, as I was convinced that a color change could strengthen the identity of the product. Dark colored products, in fact, are perceived by users as more solid, professional and suitable for intensive use, while a lighter shade tends to evoke more "consumer" or less specialized products. This perception of color proves crucial in a market where image helps to immediately communicate the quality and reliability of a product.
<h2><a href="https://www.comet-spa.com/it/cleaning/idropulitrici/#endothermicengine" rel="noopener"><img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/nuova%20colorazione%201.jpg" width="500" height="662" loading="lazy" alt="idropulitrici_comet_nuova colorazione" style="width: 500px; height: auto; max-width: 100%; margin-left: auto; margin-right: auto; display: block;"></a></h2>
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<h2 style="font-size: 22px;">Thus, the choice of this very dark grey was not accidental.</h2>
That’s right, it is a RAL 7021 dark grey, the same color already introduced in the Floor Care range for floor scrubber dryers and which we will extend to the sweeper range as well.
We have chosen to standardize the whole range in the Professional Cleaning sector, adopting a single color identity to ensure consistency and recognizability in our offer to customers.
The first to be revamped were floor scrubber dryers, now it is the turn of pressure washers, and sweepers will also adopt the new color to follow.
&nbsp;
<h2>The color and design of a product affect brand perception and sales. What goals have you set with this change?</h2>
In addition to recognizability, we wanted to focus on a more modern and dynamic image. From my point of view, dark grey is much more contemporary than traditional light grey: it gives more vibrancy to the product and makes it more aesthetically appealing in the eyes of the end user.
In addition orange details, reminiscent of the Comet logo, will be placed on the machines and particularly enhanced by the contrast with the new dark shade.
 With this redesign, our goal is to increase the visual appeal of our products, making them even more competitive and desirable in the marketplace.
&nbsp;
<h2 style="font-size: 22px;">Are there any technological innovations besides the design ones?</h2>
Yes, we took the restyling opportunity not only to renew the look, but also to implement a technological upgrade. In fact, all the new machines with the new coloring will feature improvements on the electronic part.
Particularly for hot water pressure washers, we have introduced a new electronic board that enables more precise monitoring of machine performance. Thanks to this innovation, different types of alarms and alerts can be received, thus facilitating maintenance management and ensuring optimal operation over time.
<h2><a href="https://www.comet-spa.com/it/cleaning/idropulitrici/#endothermicengine" rel="noopener"><img src="https://5415755.fs1.hubspotusercontent-na1.net/hubfs/5415755/prima%20dopo.jpg" width="842" height="433" loading="lazy" alt="nuova colorazione idropulitrici comet_prima dopo" style="width: 842px; height: auto; max-width: 100%;"></a></h2>
<h2 style="font-size: 22px;">What was the creative and decision-making process behind this transformation? Have you involved customers or partners in the process?</h2>
The creative and decision-making process behind this transformation has been carefully studied and involves several steps. We decided to start testing during Cleaning trade shows in 2024, a crucial time to gather direct and concrete feedback from our customers.
At Interclean in Amsterdam we specifically exhibited a Scout pressure washer in dark grey, with the intention of observing the public’s reaction and seeing how much the new color was appreciated. The goal was to understand whether color could help reinforce the perception of product quality and professionality.
The feedback we received was very positive, strengthening our idea that dark grey was perceived as a more modern and professional choice than other colors. As a result of this favorable response, we decided to extend the new coloring to the entire professional range to create visual consistency that would reinforce the brand identity.
In this process, we involved not only our customers, but also our partners, to make sure that the change reflected the needs of the market and was in line with the general perception of the brand.
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<h2 style="font-size: 22px;">Does the new livery align with a broader change in corporate image or marketing strategy?</h2>
Yes, exactly. This change is part of a wider process that began a few years ago with the acquisition of Lavor. In the past, our core business was mainly focused on components and pumps, while Cleaning did not have a central position. When Lavor joined the group, however, a strategic decision was made to make Cleaning the core of our business, extending this vision to subsequent acquisitions of leading companies in the sector, such as Poli, which specializes in sweepers.
Through these acquisitions, we have greatly expanded our range, becoming one of the few companies able to offer complete indoor and outdoor Cleaning solutions.
To further strengthen this strategy, we have designed a modern and user-friendly website entirely dedicated to Cleaning which represents another step in enhancing our commitment to this area.
&nbsp;
<h2 style="font-size: 22px;">What has been the initial feedback from customers and dealers on this innovation?</h2>
After Interclean in Amsterdam, we had another important opportunity of feedback during Eima in Bologna, where we displayed our best-selling professional cold-water pressure washers, the Scout and K250. Even then, the feedback received was very positive.
Despite the coloring change, which could have been a challenge, our customers and dealers showed no bewilderment.
Traditionally, a color change could generate confusion, such as the coexistence period between models with the old and new livery, creating potential complaints from dealers. However, surprisingly, the reaction was very favorable: most of our partners accepted the change with enthusiasm, recognizing it as a positive step toward innovation and improvement of our brand.
<h2 style="font-size: 22px;">&nbsp;</h2>
<h2 style="font-size: 22px;">How did you communicate this news to the market? Have you employed specific advertising campaigns or digital strategies?</h2>
We communicated the news to all dealers in advance with a newsletter in November, during Eima 2024, where we indicated the schedule of planned switches for the various machines.
&nbsp;
<h2 style="font-size: 22px;">What added value does the marketing department bring to the company in such a technical field?</h2>
I remember the feedback-gathering process that provided the crucial thrust for the coloring change. Personally, I pushed hard to bring the test machines to Amsterdam, to the most important trade fair in the Cleaning industry, even when the project had not been fully approved yet.
An interesting anecdote concerns a decision that still seemed uncertain: management was a bit undecided on how to balance the dark color of the machines with the inclusion of orange details, such as wheel covers and push-buttons. To figure out which option might be preferred, I had a machine made with one side completely dark grey and the other with the orange details. Then I asked customers which version they preferred.
The result left no doubt: everyone chose the one with orange details, which was more visible and eye-catching. From there, we decided to follow this path. It was a true A-B test, critical to making the final decision.
&nbsp;
<h2>Finally, what are Comet S.p.A.’s future strategies to strengthen its market presence?</h2>
The color change on the professional pressure washers has been so popular that the Hobby range will most likely adopt a new coloring in the future as well. 
Although labeled as hobby products, our devices are on a semi-professional level and beyond: 95 percent of our products are professional in nature, entirely made in Italy.
Even the models intended for the commercial market rely on high-end semi-professional technologies and cannot be found in large-scale retail.
Therefore, the new livery would be perfectly in line for this product range as well.
&nbsp;
<h3>Many thanks to Ignazio Trovato, Marketing Specialist at Comet S.p.A., for sharing with us the details and insights of this transformation.</h3>
<h2>&nbsp;</h2>
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Comet’s professional pressure washers are getting dressed in new colors: a Dark Grey livery and orange details will characterize the new look. First step toward rebranding the entire Cleaning range dedicated to the professionals in the sector.

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Aspiratore con funzione aspiracenere Motore silenziato Doppio isolamento elettrico Fusto in acciaio Filtro panno Tubo flex in metallo rivestito 1 m

CA 18 S

Vacuum cleaner with Ash vacuum function. Silenced motor Double electrical insulation Metal tank Cloth filter Metal flexible hose 1 m

<ul><li>Idropulitrice ad acqua fredda con motore elettrico universale</li><li>Protezione termica del motore</li><li>Pompa assiale a tre pistoni con testata in alluminio</li><li>Maniglia ergonomica con alloggiamento per pistola e lancia</li><li>Dispositivo Total Stop</li><li>Ruote in plastica Ø 17.5 cm</li><li>Serbatoio detergente integrato</li><li>Avvolgitubo nella parte superiore</li><li>Uso domestico</li></ul>

<ul><li>Cold water pressure washer with electric brush motor</li><li>Motor thermal protection</li><li>Three-piston axial pump with aluminum head</li><li>Ergonomic handle with lance and gun housing</li><li>Total Stop system</li><li>Plastic wheels Ø 17.5 cm</li><li>Integrated detergent tank</li><li>Hose reel located at the top</li></ul>

La linea Floor Care Comet propone una gamma completa di macchinari per la pulizia professionale di superfici pavimentate di vario genere e metratura. I nostri macchinari garantiscono tutta la qualità e affidabilità Comet e si distinguono per: semplicità di utilizzo, affidabilità e lunga durata, manutenzione ordinaria semplificata, assistenza tecnica capillare.

The Floor Care Comet line offers a complete range of machines for the professional cleaning of floor surfaces of various types and sizes. Our machines guarantee all Comet quality and reliability and are distinguished by: simplicity of use, reliability and long life, simplified ordinary maintenance, widespread technical assistance.

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